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Recent Promotions
Delicious USA Retail Promotion at PARKnSHOP Celebrates the 250th Anniversary of the United States (June 12, 2026 - July 2, 2026)
On June 9, ATO Hong Kong launched the “Delicious USA” retail promotion with PARKnSHOP at its Festival Walk store. U.S. Consul General Julie Eadeh delivered remarks highlighting the strong agricultural trade relationship between the United States and Hong Kong and recognized the promotion as part of the United States’ 250th anniversary celebrations. More than 70 suppliers, importers, cooperators, media representatives, and PARKnSHOP staff attended the opening ceremony.Running from June 12 to July 2 across 29 PARKnSHOP stores and its e-commerce platform, the promotion features more than 150 U.S. brands and 2,000 products through in-store displays, chef demonstrations, tastings, and consumer activities. ATO extends its appreciation to the PARKnSHOP team and our industry partners for their outstanding support. Thank you to our industry partners including U.S. Meat Export Federation, USA Poultry & Egg Export Council, Alaska Seafood Marketing Institute, Raisin Administrative Committee, Washington Apple Commission, Northwest Cherry Growers, and Sunkist Growers, as well as U.S. companies and local distributors for helping expand the visibility and availability of U.S. food and beverages in Hong Kong!
Beyond the Board: ATO and USDEC Celebrate Innovative Cheese Pairings (June 2, 2026 - -)
On June 2, U.S. Consul General Julie Eadeh and Deputy Consul General David Schlaefer joined ATO Hong Kong at the “Innovative U.S. Cheese Pairing” showcase at CulinArt 1862. Organized with support from the U.S. Dairy Export Council and local importers, the event featured more than 50 U.S. cheeses and 10 curated pairings with U.S. nuts, rice, raisins, and Vermont maple syrup. More than 50 food service and retail decision-makers attended, gaining firsthand insight into the quality, variety, and versatility of U.S. cheese and other high-value products.
38 California and Oregon Wineries Showcase at Vinexpo Asia (May 26, 2026 - May 28, 2026)
Vinexpo Asia, the region’s premier wine and spirits trade show, welcomed more than 14,000 trade visitors from 76 markets from May 26–28. U.S. Consul General Julie Eadeh attended the opening ceremony and toured the USA Pavilion, where 38 wineries from California and Oregon—including many first-time exhibitors—showcased their products and explored opportunities in Hong Kong, the ninth-largest export market for U.S. wine. For more on the local market, see our GAIN wine report
ATO Supports Hong Kong Buyers at THAIFEX–Anuga Asia 2026 (May 26, 2026 - May 30, 2026)
THAIFEX–Anuga Asia 2026, held May 26–30 in Bangkok, brought together more than 3,200 exhibitors and 90,000 trade visitors from across Asia and beyond. The USA Pavilion featured 27 U.S. exhibitors showcasing a wide range of consumer-oriented agricultural products. ATO Hong Kong supported a delegation of local buyers, who met with U.S. suppliers, explored new products and sourcing opportunities, and gained insights into regional market trends, helping strengthen commercial ties and expand prospects for U.S. agricultural exports to Hong Kong.
U.S. Pistachio and Peanut Leaders Attend INC in Macau (May 12, 2026 - May 14, 2026)
The 43rd INC World Nut & Dried Fruit Congress, held May 12–14 in Macao, brought together more than 1,300 industry participants to discuss global production, trade, and consumption trends. ATO Hong Kong attended the Congress to gather market intelligence and engage with traders from Hong Kong and South China. While in the region, representatives from American Pistachio Growers and the American Peanut Council visited Hong Kong to explore market opportunities. ATO Hong Kong provided updated trade data and market insights to support their outreach. U.S. nuts are highly regarded for their quality, safety, and versatility, while Hong Kong serves as both an important consumer market and regional re-export hub. The 2025–2026 outlook is especially favorable for U.S. pistachios, as strong California supplies and reduced competition from Iran could support higher prices and expanded export opportunities.
California Prune Board Hosts Asia Representatives Meeting in Hong Kong (May 8, 2026 - -)
On May 8, the California Prune Board held its Asia Agency Meeting in Hong Kong, bringing together representatives from Japan, Korea, Vietnam, and China. ATO Hong Kong provided a market briefing and shared USDA policy and export program updates. In 2025, Hong Kong imported $1.5 million worth of prunes, with U.S. products accounting for more than 87 percent of the market.
Virginia Seafood and Whiskey Take Center Stage in Hong Kong (April 9, 2026 - -)
On April 9, Consul General Julie Eadeh welcomed the Virginia Department of Agriculture and Consumer Services (VDACS) and representatives from Virginia seafood and whiskey companies to a tasting event and product showcase at the American Club Hong Kong. Over 40 participants, including local food and beverage industry professionals and media representatives joined the event, which featured fresh Virginia oysters Rappahannock Oyster Company and single malt American whiskey from the Virginia Distillery Company.
Cotton Council Strengthens U.S. Cotton Partnerships in Hong Kong (March 24, 2026 - -)
The COTTON USA Outlook forum, held March 24 at the Kowloon Shangri-La in Hong Kong, brought together 170 participants, including representatives from global brands, retailers, mills, manufacturers. Organized by Cotton Council International, discussions at the forum highlighted the competitiveness of U.S. cotton as a high-quality, sustainable, and traceable supply option, while also identifying tariffs as a key driver shaping global cotton trade flows and sourcing decisions. Following the presentations, Deputy Consul General David Schlaefer presented awards to 14 U.S. Cotton Trust Protocol mill members.
U.S. Leather and Fur Industries Showcase Premium Products at Hong Kong Trade Fairs (March 12, 2026 - March 14, 2026)
The Asia Pacific Leather Fair (APLF) and the Hong Kong International Fur & Fashion Fair (IFF) were held in Hong Kong from March 12–14, bringing together global buyers and suppliers from the leather and fur industries. At APLF, the Leather and Hide Council of America (LHCA) led nine member companies in the U.S. Pavilion, where Deputy Consul General David Schlaefer greeted exhibitors and delivered remarks at a LHCA trade reception attended by more than 70 industry professionals. In 2025, U.S. exports of hides and skins to China totaled $296 million, down 32 percent from the previous year due largely to retaliatory tariffs, while exports to Hong Kong rose 39 percent to $2 million. At the 45th IFF, the Wisconsin Department of Agriculture represented two U.S. mink suppliers, highlighting premium products and underscoring the U.S. role as a source of high-quality fur. Hong Kong remains an important trading hub for the fur industry, importing $57 million in fur skins and re-exporting $41 million in 2025, including $1.2 million from the United States.
American Hardwood Export Council Celebrates Design Excellence with American Institute of Architects (March 6, 2026 - -)
On March 6, ATO Hong Kong joined the American Hardwood Export Council (AHEC) at the 2025 American Institute of Architects (AIA) Hong Kong Honors & Awards Celebration. More than 350 architects, designers, and professionals from the engineering, planning, and construction sectors attended. AIA recognized AHEC for its strong support of AIA programming and highlighted U.S. hardwoods as a premium natural, renewable, and sustainable material for architecture and interior design.